Rinse and retweet.

The new Twitter design is ghastly and determined to stamp out a user’s unique design sensibilities. I hate it. Having forced its preferred blue color scheme on all users, I have to wonder how Twitter’s design will be welcomed by companies that have linked their popular products to particular colors—such as Mattel’s trademarked pink—especially when those colors quite clearly clash with Twitter’s chosen hues.

If an average Jane such as myself is annoyed at the loss of her preferred color scheme, I can only imagine how marketing reps overseeing carefully constructed brands must feel.